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Serely Alcaraz







HIGHLIGHTS

  • Philippine Country Head of ITD World
  • Top Master Trainer of Thomas Crane’s The Heart of CoachingTM and certified international coach and facilitator of Jack Canfield’s The Success PrinciplesTM; John C. Maxwell’s Developing the Leader Within You, Winning with People and Laws of Teamwork; Dr. Leonard Yong’s Emotional ExcellenceTM; and Business Consultants’ LIFO (Life Orientation) Method
  • John Maxwell Certified Coach, Trainer and Speaker
  • Certified instructor of The Dale Carnegie Course: Effective Communication and Human Relations, High Impact Presentations, Sales Advantage, and Dale Carnegie Seminars as well as Development Dimensions International’s Interaction Management, Techniques for an Empowered Workforce, Targeted Management, Targeted Selection and Service Plus programs
  • Extensive experience in international HRD and has delivered learning and development solutions to many of the world’s leading companies
  • Master in Management (MBA) from Asian Institute of Management and Bachelor of Science in Psychology and Bachelor of Science in Commerce Major in Human Resource Development from St. Scholastica’s College
  • Past President of ARTDO International (formerly Asian Regional Training and Development Organization)
  • Past President and Chairperson of the Philippine Society for Training and Development (PSTD)
  • Past Director & Officer of the People Management Association of the Philippines (PMAP)

AREAS OF EXPERTISE

  • Supervisory, Management and Leadership Development
  • Vision, Mission and Culture
  • Work Attitude and Values Enhancement
  • Strategic and Action Planning
  • Coaching and Mentoring
  • Performance Management
  • Ownership and Accountability
  • Customer Service
  • Sales and Marketing
  • Negotiation, Change and Conflict Management
  • Communication and Business Writing
  • Train the Trainer, Facilitation and Presentation Skills
  • Personal and Professional Effectiveness
  • Creativity and Innovation
  • Team Building and Group Dynamics
  • Productivity, Time and Stress Management

BIOGRAPHY

Ms. Serely Alcaraz has been in the human resource and organization development profession for more than twenty (20) years. She is currently the Philippine Country Head of ITD World, part of the Malaysian-based Institute of Training and Development Group, a leading global leadership development organization and provider of business education, corporate training, professional competency development programs, business coaching and consulting services, as well as mega events and conferences in Asia Pacific. 

She began her career as an Organization Development Specialist at A. Soriano Corporation, a conglomerate consisting of affiliate and subsidiary companies from various industries. She then moved on as an Associate Consultant at SGV-Development Dimensions International, a joint venture between SGV (an auditing and consulting firm) and DDI (a human resource consulting firm based in Pennsylvania, U.S.A.). She was also the Manager for Marketing and Instruction of Dale Carnegie Training, a global performance-based training and consulting company, based in New York, U.S.A. 

Ms. Alcaraz is a John Maxwell Certified Coach, Trainer, and Speaker. She is a licensed master trainer of Thomas Crane’s The Heart of Coaching and facilitator of Jack Canfield’s The Success Principles, Dr. Leonard Yong’s Emotional Excellence, John Maxwell’s Developing the Leader Within YouWinning with People and Laws of Teamwork, Business Consultants’ LIFO (Life Orientation) Method, the Dale Carnegie Course: Effective Communication and Human Relations, High Impact Presentations, Sales Advantage and Dale Carnegie Seminars as well as DDI’s Interaction ManagementTechniques for an Empowered Workforce, Targeted ManagementTargeted Selection and Service Plus programs. 

An advocate of lifelong learning, she had the great opportunity to personally learn from many of the world’s greatest gurus including John C. Maxwell, David Ulrich, Kenneth Blanchard, Barry Posner, Ram Charan, William Rothwell, Roland Sullivan, Jack Phillips, Denis Waitley, William Byham, Anthony Robbins, Brian Tracy, Jim Rohn, T. Harv Eker, Jay Conrad Levinson, Al Ries, Robert Brinkerhoff, Ann Rolfe, Hale Dwoskin, Hans Lenhard, Tony Buzan, Thomas Crane, Robert Tucker, Stephen M.R. Covey, and Jack Canfield. She had undertaken a one-month Business and Economy Category study-tour of Japan and its prefectures sponsored by Japan International Cooperation Agency from July to August 1994. She was also selected to participate in a three-week Australian Awards Fellowship program on “Mentoring for Organizational Excellence” in Brisbane, Canberra and Sydney last October 2013. 

Ms. Alcaraz has conducted vision and mission, work attitude and values enhancement, corporate culture, and strategic planning programs for A. Soriano Corporation, AGC Flat Glass, Avon Asia Pacific (Thailand), Capital One, Dos Palmas Palawan, El Nido Resorts, Fujitsu Philippines, Hewlett Packard, ID8, Il Hwa, Island Transvoyager, Inc., Mega Fishing Corporation, Metro Cebu Water District, Misibis Bay Resort, People Management Association of the Philippines, Records Safekeeping, Regent Garments (Vietnam), SPL Capital Markets, Stellar Fisheries, Stratworks Marketing Communications, SunPower Philippines, Tarlac Electric, The Farm at San Benito, and Transnational Diversified Group.

She has facilitated communication, business writing, presentation, and train-the-trainer workshops for Accenture, AOL Member Services, Agilent Technologies (Malaysia), Analog Devices, Aon Philippines, Arab Scout Organization (Egypt), Asian Business Solutions, Bangko Sentral ng Pilipinas, Bayantrade, Bayer Philippines, Bureau Veritas-BVQI (Philippines, China and Vietnam), Chevron Philippines, Chowking Foods Corporation, Nestle (Vietnam), Dell Asia Pacific (Philippines, Indonesia, and Thailand), Dole Asia-Stanfilco, Emerson Climate Technologies, Employee Provident Fund (Malaysia), ePLDT-Ventus, Eli Lilly Philippines, Ericsson Philippines, Far East Maritime Foundation, Federal Express, First Asia Institute of Technology and Humanities, First Philippine Holdings Corporation, Ford Motors Philippines, Institute of Bankers (Malaysia), International Distillers-Diageo, Lear Automotive Services, Lilly Philippines, Magsaysay Group of Companies, Mirant Sual Power Corporation, Navitaire, Nestle (Vietnam), Philips Semiconductors, Professional Insights Marketing Services, Roche Philippines, Sanofi Aventis, Schneider Electric, Security Bank, SkyCable, Solutia (Singapore), Tarlac Electric, Triquint Semiconductors, Toyota Motor Philippines, Transnational Diversified Group, United Nations (Congo, Mali, Sudan and South Sudan in Africa), Unilever Philippines, Union Galvasteel Corporation, and Zenith Foods Corporation.

Some of her clients for coaching and mentoring, supervisory, leadership, and management development include AGC Flat Glass, Agilent Technologies (Malaysia), AIG Shared Services, AKEPT (Malaysia), Bangko Sentral ng Pilipinas, Bayer Philippines, Best Western Hotel La Corona, Bahay Financial Services (BFS), Boehringer-Ingelheim, Bostik Philippines, Cabanatuan Electric Corporation, Canon Marketing Philippines, Capital One, Church of Jesus Christ of Latter Day Saints, CP Foods (Thailand), Conti’s, Cuu Long JOC (Vietnam), DMCI Homes, DMCI Power, De La Salle University, Dolmar Property Ventures, EMCI Philippines, Energy Development Corporation, Fast Logistics, Fil-Estate Realty Development, Globe Telecom, Golden ABC, GXS Philippines, Indra Philippines, Innodata-Isogen, Intel Philippines, Laus Group of Companies, Littelfuse, Logica, MacroAsia Catering Services, Marketing Convergence, Mister Donut, Motorola (Malaysia), National Computer Systems-NCS (Singapore), Nidec Motor Corporation, Oracle Philippines, Orica Philippines, Palafox Associates, Philippine Australian Human Resource and Organization Development Facility (PAHRODF), Philippine Batteries Corporation, Philips Electronics and Lighting, Progressive Development Corporation-Araneta Group, Provincial Road Management Facility, Public Bank (Malaysia), Purefoods Corporation, PZ Cussons (Thailand), Roche Philippines, Rotary Club, San Miguel Purefoods, Safeway Philtech, Sanofi (Vietnam), Semirara Mining Corporation, SGS-Far East Limited, Siam Cement Group (Philippines and Thailand), SM Supermalls, STEAG State Power, Steelcase (Malaysia), Stratworks Marketing Communications, The Medical City, Vietnam Japan Gas (Vietnam), VietnamWorks (Vietnam), Wyeth Philippines, YKK Zipper. 

Ms. Alcaraz has conducted sales, marketing, customer service, and negotiation skills programs for Asian Terminals, Axis Reit (Malaysia), Ayala Center, Ayala Land, Ayala Insurance Brokers, Bristol Myers Squibb-Mead Johnson, Byloz Clothing Company, Caterpillar-Monark Power Systems, Cebu Holdings, Charter Chemical & Coating - Davies Paints, Chartis Insurance, CP Foods, Dell Asia Pacific (Philippines and Thailand), Diethelm-DKSH (Vietnam), Dry Dock Corporation, First Oceanic Property Management, Globe Telecom, GXS Philippines, Hewlett Packard (China), Hongkong & Shanghai Banking Corporation, IBM Business Services, Inquirer Group of Companies, Marketing Convergence (SM Advantage), New Smart Formulae, Petron Corporation, Philip Morris Fortune Tobacco Corporation, Siemens Philippines, Technical Education and Skills Development Authority (TESDA), Tollways Management Corporation, Toyota Motor Philippines, Travel Café Philippines, U.S. Commercial Service, and Vitarich. 

In addition, she has facilitated workshops on personal and professional effectiveness, creativity and innovation, as well as team building and group dynamics for Agilent Technologies (Malaysia), AIG (Philippines, Malaysia, Singapore and Vietnam), Analog Devices, Amway (Vietnam), Asia Pacific College, Bostik Philippines, Chiyoda Philippines, Citibank (Indonesia), Clipsal Manufacturing Huizhou (China), DHL Express, Diversey Philippines, Dolphin Ship Management, First Oceanic Property Management, Fluor Daniel, Gano-Excel Philippines, General Milling Corporation, Great Pacific Life Assurance, IBM Business Services, Intel (Malaysia), Integra Business Processing Services, InWent, Jollibee Foods Corporation, Jotun Paints (Vietnam), Keysight Technologies (Malaysia), Lilly Philippines, Merck (Vietnam), Miriam College, Oracle Philippines, Osram (Malaysia), Philippine National Oil Company, Phu My Plastics & Chemicals (Vietnam), Polytechnic University of the Philippines, Sacombank (Vietnam), PruLife of UK, Sandoz Philippines, Sanofi, Schneider Electric (Singapore), Smart Mobile (Cambodia), Sony Life Insurance, St. Scholastica’s College, Sykes Asia, Transnational E-Business Solutions, U.S. Embassy Open Source Center (Thailand), Unilever Philippines, Union Cement-Holcim, United Pulp and Paper Company/SCG Paper, University of the Philippines, University of Sto. Tomas, Vietnam Japan Gas (Vietnam), and Wyeth Philippines. 

Ms. Alcaraz graduated with double degrees in BS Psychology and BS in Commerce Major in Human Resources Development, Magna cum Laude-Valedictorian, under the 3-year Honors Program of St. Scholastica’s College, Manila. She also pursued her MBA degree, Master in Management program, at the Asian Institute of Management (AIM). She is the 2004 Vice President and Conference Chair, 2006 National President and 2012-2013 Chairperson of the Philippine Society for Training and Development (PSTD). She is part of the 2007-2008 Board of Directors and 2009 Board Secretary and National Conference Chairperson of the People Management Association of the Philippines (PMAP). She is the 2010-2015 Vice President and 2016 President of ARTDO International (previously Asian Regional Training & Development Organization).

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