Dr. Peter Chee


  • President and CEO of ITD Group, The Global Learning Solutions Expert
  • ITD World's Chief Coach and Mega Guru who has developed leaders from over 80 countries.
  • Author of books with Brian Tracy, William Rothwell and Jack Canfield who holds the Guinness Book of Records for the most books on New York Times Best Seller List with 210 books and 125 million copies in print.
  • Inventor of the Coaching for Breakthrough Success Meta Model and the Situational Coaching Model.
  • Author of Coaching for Breakthrough Success with Jack Canfield
  • Author of: Becoming and Effective Mentoring Leader and The Leader’s Daily Role in Talent Management with William J. Rothwell who is an award winning author of over 98 books and Professor at Pennsylvania State University.
  • Author of: The 12 Disciplines of Leadership Excellence with Brian Tracy who has written 60 books in 38 languages.
  • Doctor of Business Administration Degree from the University of South Australia, MSc. in Training and HRM from the University of Leicester, UK.
  • Chief developer of the Certified Coaching and Mentoring Professional (CCMP) program which is fully recognized and approved by ICF (International Coaching Federation)
  • Recipient of the ARTDO Internal Management and HRD Excellence Award


  • Personal Excellence & The Success Principles-Techniques for Breakthrough Results
  • Coaching & Mentoring Excellence
  • Leadership and Team Excellence
  • Work, Life & Time Management
  • Motivation & Performance Management
  • Talent Management and Engagement
  • Human Resource Development
  • Strategic Management
  • Sales & Marketing Excellence
  • Creativity & Innovation


Dr Peter Chee is the President and CEO of ITD World, a leading multinational corporation for Human Resource Development. With Dr. Chee's leadership contribution for over 26 years, ITD World has established itself as a global learning solutions expert.

He works in close partnership with best-selling and award-win­ning author William J. Rothwell, who has written more than 80 books and Jack Canfield, the world’s leading success coach and authority on peak performance who holds the Guinness Book of World Records for the most books on New York Times bestseller list with 210 books and 500 million copies in print. Dr. Chee and Dr. Jack Canfield are co-authors of Coaching for Breakthrough Success whereas Dr. Chee and Dr. William Rothwell are co-authors of the book entitled Becoming an Effective Mentoring Leader and The Leader’s Daily Role in Talent Management: Maximizing Results, Engagement and retention. Dr. Chee is also the author of The 12 Dis­ciplines of Leadership Excellence with Brian Tracy.

Dr. Chee was the Inventor of The Coaching Principles (TCP) the Situational Coaching Model (SCM) and Achievers Coaching Techniques. (ACT) He is a leading certified trainer for Dr. John C. Maxwell programs (the world's #1 Leadership guru) and Zig Ziglar programs (the world's #1 Motivation guru) and a certified master trainer for Jack Canfield programs. Dr. Chee is the Chief Coach and developer of the Certified Coaching and Mentoring Professional (CCMP) program which is fully recognized and approved by ICF (International Coaching Federation)

As a trainer and developer of leaders and senior executives from more than 80 countries, Dr. Chee's training, coaching, consulting, and research experience resonate in the areas of personal excellence; the success principles-techniques for breakthrough results; leadership and team excellence; coaching and mentoring excellence; work, life, and time management; motivation and performance management; strategic management; sales and marketing; human resource development; and creativity and innovation.

Dr. Chee holds a Doctor of Business Administration degree from the University of South Australia (UniSA), and an MSc. in Training and HRM from the University of Leicester, UK, and was also a Graduate of the Chartered Institute of Marketing, UK. He holds a Certificate in Change Management and Performance Consulting from Pennsylvania State University- that was ranked the #1 university in the USA for postgraduate programs in HRD and the Certificate in Human Performance Improvement (HPI) from The American Society of Training and Development (ASTD).

At the peak of his educational pursuit at the doctoral level, Dr. Chee shared the most challenging learning platform with Presidents and top level researchers from leading international organizations. In this endeavor he achieved exemplary results as the most outstanding scholar with top results. He obtained distinctions for all doctoral assignments with the exception of the most important one for which he achieved a high distinction.

In his pursuit of excellence, Dr. Chee believes in learning from the best to be the best. He is fortunate to have been coached and mentored and being given the opportunity to personally learn form many of the world's leading gurus and best- selling authors such as John C. Maxwell, Kenneth Blanchard, Thomas G. Crane, Tom Peters, Tony Buzan, Robert Tucker, Anthony Robbins, William J. Rothwell, Jack Canfield and Brian Tracy.

Dr. Chee is a Baden Powell Fellow of the World Scout Foundation, an honor bestowed by the king of Sweden. He was the president of ARTDO International, a non-profit professional umbrella body that brings together renowned national HRD bodies, governments, and multinational companies active in HRD work globally. With his commitment to a societal-oriented philosophy, the ITD World's "love thy nation" campaigns have channelled sizable funds to support the needy sections of many national societies.

He was conferred the “Darjah Johan Negeri” (DJN)  medal from Governor of Penang in recognition of his significant contribution to the state, his exemplary  character and commitment to the people in Penang and Malaysia.  He received the ARTDO Internal Management and HRD Excellence Award (individual category) from the President of ARTDO International and President of Australian Institute of Training and Development, Jeanne Marshall in 2013.

Dr. Chee has fulfilled many of his dreams. His life purpose is to transform leaders and change the world with love for God and people. He lives close to the sea and hills of the beautiful island of Penang with his wife Eunice and daughter Adelina.

To reach Dr. Peter Chee please email peter@itdworld.com


Some Comments from Clients

"My overall score for Dr.  Chee as our course leader is 100%.This is an excellent program that I would recommend Intel leaders to take."- Lee Meng Yong, Manager, Intel

 "The feedback from all participants is so great that they told me this is the best training they ever attended." -Stephanie Tran, HR Manager- MAST Global

"Dr. Peter has worked with me and my team over several years to develop the entire group of our senor and top level leaders at Intel PGAT factory. The results are outstanding and our breakthrough goals realized. " -Thomas SooGeneral Manager, Intel

"100%- Excellent, Dr. Peter is the best coach and trainer I ever met." -Ahmad Jais, Senior Management, TDM Bhd.

" Awesome speaker,  very sincere and professional, I would rate your program  99.9%." -Ahmad Sobri, Intel.

 "Peter is fantastically inspiring." -V. Vangamani, Senior Director Smart Modular Technologies

"Your motivational training has brought out the best in me and as a result, I am so happy that I have been promoted! " -Indriati Lukitasari, Senior Manager-Maybank

 "Dr Peter Chee trained many of our the leaders at PMPC, Petronas Group and the results are most satisfying. Breakthrough goals are realized and the whole organization goes to a higher level." -Akhbar Md Thayoob, CEO Petlin- Petronas Group

"Dr. Peter Chee developed many leaders from Citibank and the outcome has always exceeded my expectations. On a scale of 1-10, I would rate his performance as 10.5." -Roger Collantes, Regional Director, Citibank

"The effectiveness of Dr, Peter Chee is as a coach and speaker is just amazing. I am so glad we engaged him, great achievements are obtained and lives changed for the better." -Tran Hoang Heip, Sacombank, Vietnam

Some Endorsements

 "Canfield and Chee have crafted the standard for anyone wanting to be an effective coach.  Their actionable and timeless wisdom shows up through principles, questions, quotes, cases, and tools that will enable any aspiring coach to achieve their aspirations. Anyone being coached should make sure that their coach knows and follows these standards."-Dave Ulrich, Professor, Ross School of Management, University of Michigan, Author of "Leadership Sustainability"

"After years of working as an executive coach, I slowly came to the realization that knowing the answers to the tough questions wasn't as important as knowing the right questions to ask in the first place. This book provides just such resources. Read it and enter the pantheon of great coaches!" - Kerry Patterson, four-time New York Times bestselling author of Crucial Conversations

 "Coaching for Breakthrough Success masterfully shares extremely powerful questions, the heart of professional coaching approaches. The Situational Coaching Model combined with the wonderfully long, and comprehensive list in many chapters will dramatically inform your coaching and empower your clients. This is a 'must have' for any professional coach who wants to take their clients to new heights of understanding and transform their effectiveness. Extremely well done!" -Thomas G. Crane, author of "The heart of Coaching-Using Transformational Coaching to Create a High Performance Coaching Culture"

"Coaching for Breakthrough Success is the most exciting and innovative book on the art of coaching to come along in years. Using their Six Paradigms of Situational Coaching, Canfield and Chee show step by step how anyone, anywhere can assist others in improving performance, and achieving personal satisfaction in life." -Robert B. Tuckerinnovation expert and author of "Innovation is Everybody's Business"

"This powerful, practical book gives you the tools and strategies you need to be an excellent business and executive coach, to help your clients in every area, and to build your coaching business profitably." -Brian Tracy, author of over 58 books in 38 languages

"The ability to coach is the very essence of effective leaders. Engaging the heart and inspiring the mind will unlock the utmost potential of people in any organisation. This book puts it all together and provides proven techniques to achieve breakthrough performance. I believe it will have a profound impact on you as it has done for me and my organisation." -Thomas SooGeneral Manager, Intel Technology

"Coaching is one of those terms that is thrown around on nearly a daily basis in modern management circles. But what does coaching mean? What should people do to make coaching effective? Why is coaching so valuable? These otherwise vague questions are insightfully answered in this outstanding book." -William J. Rothwell, Ph.D., SPHR, Professor, The Pennsylvania State University and Author of over 80 books

"Coaching for Breakthrough Success" contains practical techniques to help you engage the hearts and minds of your people and inspire them to realize their fullest potential." -Christopher Goh Soon KeatDirector, Global Learning and Leadership Development, Agilent Technologies Singapore (International) Pte Ltd

"Coaching for Breakthrough Success has had a profound effect on me, as well as the people in my workplace. My team has told me that since studying Jack and Peter's book I have become a better listener, communicator and leader. The decisions we now make are our decisions, and my staff are taking more ownership of the work they do. My career development has come on leaps and bounds after I applied what I learned from this book." -Nick Jonsson, General Director, Sophie Paris


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