Dr. Peter Chee


  • President and CEO of ITD Group, The Global Learning Solutions Expert
  • ITD World's Chief Coach and Mega Guru who has developed leaders from over 80 countries.
  • Author of books with Brian Tracy, William Rothwell and Jack Canfield who holds the Guinness Book of Records for the most books on New York Times Best Seller List with 210 books and 125 million copies in print.
  • Inventor of the Coaching for Breakthrough Success Meta Model and the Situational Coaching Model.
  • Author of Coaching for Breakthrough Success with Jack Canfield
  • Author of: Becoming and Effective Mentoring Leader and The Leader’s Daily Role in Talent Management with William J. Rothwell who is an award winning author of over 98 books and Professor at Pennsylvania State University.
  • Author of: The 12 Disciplines of Leadership Excellence with Brian Tracy who has written 60 books in 38 languages.
  • Doctor of Business Administration Degree from the University of South Australia, MSc. in Training and HRM from the University of Leicester, UK.
  • Chief developer of the Certified Coaching and Mentoring Professional (CCMP) program which is fully recognized and approved by ICF (International Coaching Federation)
  • First Asian in the world to be ranked #6 among the top global Coaching Gurus 2016
  • Recipient of the ARTDO Internal Management and HRD Excellence Award


  • Personal Excellence & The Success Principles-Techniques for Breakthrough Results
  • Coaching & Mentoring Excellence
  • Leadership and Team Excellence
  • Work, Life & Time Management
  • Motivation & Performance Management
  • Talent Management and Engagement
  • Human Resource Development
  • Strategic Management
  • Sales & Marketing Excellence
  • Creativity & Innovation


Dr Peter Chee is the President and CEO of ITD World, a leading multinational corporation for Human Resource Development. With Dr. Chee’s leadership contribution for over 26 years, ITD World has established itself as a global learning solutions expert.

He works in close partnership with best-selling and award-win­ning author William J. Rothwell, who has written more than 80 books and Jack Canfield, the world’s leading success coach and authority on peak performance who holds the Guinness Book of World Records for the most books on New York Times bestseller list with 210 books and 500 million copies in print. Dr. Chee and Dr. Jack Canfield are co-authors of Coaching for Breakthrough Success whereas Dr. Chee and Dr. William Rothwell are co-authors of the book entitled Becoming an Effective Mentoring Leader and The Leader’s Daily Role in Talent Management: Maximizing Results, Engagement and retention. Dr. Chee is also the author of The 12 Dis­ciplines of Leadership Excellence with Brian Tracy.

Dr. Chee was the Inventor of The Coaching Principles (TCP) the Situational Coaching Model (SCM) and Achievers Coaching Techniques. (ACT) He is a leading certified trainer for Dr. John C. Maxwell programs (the world’s #1 Leadership guru) and Zig Ziglar programs (the world’s #1 Motivation guru) and a certified master trainer for Jack Canfield programs. Dr. Chee is the Chief Coach and developer of the Certified Coaching and Mentoring Professional (CCMP) program which is fully recognized and approved by ICF (International Coaching Federation)

As a trainer and developer of leaders and senior executives from more than 80 countries, Dr. Chee’s training, coaching, consulting, and research experience resonate in the areas of personal excellence; the success principles—techniques for breakthrough results; leadership and team excellence; coaching and mentoring excellence; work, life, and time management; motivation and performance management; strategic management; sales and marketing; human resource develop­ment; and creativity and innovation.

Dr. Chee holds a Doctor of Business Administration degree from the University of South Australia (UniSA), and an MSc. in Training and HRM from the University of Leicester, UK, and was also a Graduate of the Chartered Institute of Marketing, UK. He holds a Certificate in Change Management and Performance Consulting from Pennsylvania State University- that was ranked the #1 university in the USA for postgraduate programs in HRD and the Certificate in Human Performance Improvement (HPI) from The American Society of Training and Development (ASTD).

At the peak of his educational pursuit at the doctoral level, Dr. Chee shared the most challenging learning platform with Presidents and top level researchers from leading international organizations. In this endeavor he achieved exemplary results as the most outstanding scholar with top results. He obtained distinctions for all doctoral assignments with the exception of the most important one for which he achieved a high distinction.

In his pursuit of excellence, Dr. Chee believes in learning from the best to be the best. He is fortunate to have been coached and mentored and being given the opportunity to personally learn form many of the world’s leading gurus and best- selling authors such as Marshall Goldsmith,  John C. Maxwell, Kenneth Blanchard, Thomas G. Crane, Tom Peters, Tony Buzan, Robert Tucker, Anthony Robbins, William J. Rothwell, Brian Tracy and Jack Canfield

Dr. Chee is a Baden Powell Fellow of the World Scout Foundation, an honor bestowed by the king of Sweden. He was the president of ARTDO International, a non-profit professional umbrella body that brings together renowned national HRD bodies, governments, and multinational companies active in HRD work globally. With his commitment to a societal-oriented philosophy, the ITD World’s “love thy nation” campaigns have channelled sizable funds to support the needy sections of many national societies.

He was conferred the“ Darjah Johan Negeri” (DJN)  medal from Governor of Penang in recognition of his significant contribution to the state, his exemplary  character and commitment to the people in Penang and Malaysia.  He received the ARTDO Internal Management and HRD Excellence Award (individual category) from the President of ARTDO International and President of Australian Institute of Training and Development, Jeanne Marshall in 2013

Dr. Chee has fulfilled many of his dreams. His life purpose is to transform leaders and change the world with love for God and people. He lives close to the sea and hills of the beautiful island of Penang with his wife Eunice and daughter Adelina.


Recommendations for Dr. Peter Chee and his work 

" Jack Canfield and  Dr. Peter Chee have crafted the standard for anyone wanting to be an effective coach. Anyone being coached should make sure that their coach knows and follows these standards.” Dave Ulrich, Professor, Ross School of Management, University of Michigan, Author of “Leadership Sustainability

“ITD World has delivered excellence in all the projects. Your teams have delivered outstanding results for us and you serve from the heart to really make a big difference to our leaders. ITD World team, you are truly the best leadership development strategic partner.” Dr. Agapol Na Songkla, Global Chief People Officer, Thai Bev Group

“Dr. Peter Chee and ITD World have provided innovative and effective leadership and talent development solutions to Intel for various groups and factories for many years and I must say that we have achieved outstanding breakthrough results. I can say simply that ITD world is the best leadership and talent development expert.” Lau Chze Tat, former Factory Managing Director Intel VNAT

 “The 12 months executive coaching experience with ITD World has been absolutely outstanding.  I have been able to achieve business turnaround, exceed all KPIs and achieve holistic wellness and happiness for sustainable success. I am deeply grateful for such an amazing life changing journey.”Vishal Kaul, General Manager, PepsiCo

“The Certified Training Professional course provided by ITD to all training staff was superb, and the combination of ITD trainers’ excellence with personality and training styles perfectly complimented each other. I am happy to recommend the course to other training units within and outside the UN system. Juliana Ribeiro, Chief Training Officer, United Nations Integrated Mission Training Center

“Amazing! Spending two full days in coaching techniques for breakthrough results workshop with the world’s leading coach, Dr. Peter Chee. Best workshop I ever had. Salute to my greatest coach.” Dr. Karndee Leopairote, Managing Director, C ASEAN

“ITD has been certifying UN trainers since 2007, we benefited from this splendid delivery. Since then I and my chief of section recommended ITD to all training Chiefs and Officers in all UN missions. Even UNHQ staff members have benefited from ITD’s expertise. Since ITD entered the UN system, its trainers showed great improvement.” Maria Cecelia Icaro, United Nations Integrated Mission Training Center

The ITD Group is a highly professional international HRD organization with a strong and talented multinational team. They have never failed to exceed my high expectations." Dr. William J. Rothwell, Professor The Pennsylvania State University, award winning author of over 100 books.

 “The CTP program provided us with a structured view of training. I find it very effective. The faculty of the course was excellent, both in terms of methodology and presentation.” R. Vijaya Kumar, former Director, Employees Provident Fund (EPF) Learning Center

Coaching for Breakthrough Success masterfully shares extremely powerful questions, the heart of professional coaching approaches. The Situational Coaching Model combined with the wonderfully long, and comprehensive list in many chapters will dramatically inform your coaching and empower your clients. This is a ‘must have’ for any professional coach who wants to take their clients to new heights of understanding and transform their effectiveness. Extremely well done!” -Thomas G. Crane, author of “The heart of Coaching-Using Transformational Coaching to Create a High Performance Coaching Culture”

Coaching for Breakthrough Success is the most exciting and innovative book on the art of coaching to come along in years. Using their Six Paradigms of Situational Coaching, Canfield and Chee show step by step how anyone, anywhere can assist others in improving performance, and achieving personal satisfaction in life.” -Robert B. Tucker, innovation expert and author of “Innovation is Everybody’s Business”


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