ITD World's Chief Coach and Leadership Development Guru who has developed leaders from over 80 countries.

Inventor of the Coaching for Breakthrough Success Meta Model and the Situational Coaching Model.

Author of books with Brian Tracy, William Rothwell and Jack Canfield who holds the Guinness Book of Records for the most books on New York Times Best Seller List with 210 books and 500 million copies in print.


A leading multinational corporation for Human Resource Development. With Dr. Chee's leadership contribution for over 26 years, ITD World has established itself as a global learning solutions expert......

  • Personal Excellence & The Success Principles-Techniques for Breakthrough Results
  • Coaching & Mentoring Excellence
  • Leadership & Team Excellence
  • Work, Life and Time Management
  • Motivation & Performance Management
  • Talent Management and Engagement
  • Human Resource Development
  • Strategic Management
  • Sales & Marketing Excellence
  • Creativity & Innovation
12 Disciplines of
Leadership Excellence
Coaching for Breakthrough Success
Becoming an Effective
Mentoring Leader
The Leader's Daily Role in
Talent Management
Power Speaking
Building Team Synergy for Intel - Part 1
Raise Your Game:
Coaching for Breakthrough Success
Making the Impossible Dreams Possible with Coaching

By Dr. Peter Chee
Coaching and growing people is one of the most fulfilling and rewarding work of a lifetime. When you become an effective coach, you are able to make a profound......

Setting Powerful Goals

By Dr. Peter Chee & Jack Canfield
During the initial process of goal-setting it is fine to have many different possible goals so that you will be able to choose from a range of options the goals that you most want to pursue......

Manage Your Priorities for Maximum Performance

By Brian Tracy & Dr. Peter Chee
Success begins with clarity. You take the time to sit down with a piece of paper and think through exactly what it is you want to accomplish in each area of your life......

Dave Ulrich, Professor, Ross School of Management, University of Michigan, Author of “Leadership Sustainability
"Canfield and Chee have crafted the standard for anyone wanting to be an effective coach. Their actionable and timeless wisdom shows up through principles, questions, quotes, cases, and tools that will enable any aspiring coach to achieve their aspirations. Anyone being coached should make sure that their coach knows and follows these standards.”
"After years of working as an executive coach, I slowly came to the realization that knowing the answers to the tough questions wasn't as important as knowing the right questions to ask in the first place. This book provides just such resources. Read it and enter the pantheon of great coaches!"
Kerry Patterson, four-time New York Times bestselling author of Crucial Conversations
Thomas G. Crane, author of “The heart of Coaching-Using Transformational Coaching to Create a High Performance Coaching Culture
"Coaching for Breakthrough Success masterfully shares extremely powerful questions, the heart of professional coaching approaches. The Situational Coaching Model combined with the wonderfully long, and comprehensive list in many chapters will dramatically inform your coaching and empower your clients. This is a ‘must have' for any professional coach who wants to take their clients to new heights of understanding and transform their effectiveness. Extremely well done!"